Samsung Z Fold 8 Campaign
Storytelling
Art Direction
Branding
During my internship, I worked with KT (Korea Telecom), in partnership with Samsung, on campaigns including the Galaxy Z Fold 8 and KT TV Box. I was part of the team that developed the brand identity, storytelling, copywriting and art direction. For these campaigns, we collaborated with Korean actor Kim Woo-bin.
Role
Storytelling, Art Direction, Branding
Timeline
June 2026 - Aug 2026
Tools
Keynote, Figma, Generative AI
Samsung Z Fold 8 with KT
Campaign film
Key visual
Key visual · KT Choice Double
Launch banner · Galaxy Z Fold8
KT on Instagram
KT TV Box
Campaign film
GENIE TV poster
KT brand search on Naver
Digital OOH
Process
Confidential
More work coming soon
Parts of the process behind this internship project are confidential, so they are hidden for now. More will be shared once the work is cleared for release.
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